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FB1 Influence, New and Expanded: The Psychology of Persuasion
Author(s) : Robert B. Cialdini
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FB1 Digital Marketing Strategy: An Integrated Approach to Online Marketing
Author(s) : Simon Kingsnorth
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FB1 Contagious: Why Things Catch On
Author(s) : Jonah Berger
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FB1 Thinking, Fast and Slow
Author(s) : Daniel Kahneman
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FB1 E-Commerce Branding
Author(s) : SendPoints
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FB1 This Is Marketing: You Can't Be Seen Until You Learn to See
Author(s) : Seth Godin
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FB1 All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Author(s) : Seth Godin
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FB1 The Lean Startup
Author(s) : Eric Ries
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FB1 The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility (The Essential Handbook)
Author(s) : Gail Martin
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FB1 The Post Truth Business: How to Rebuild Brand Authenticity in a Distrusting World
Author(s) : Sean Pillot de Chenecey
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FB1 Good Is the New Cool: Market Like You Give a Damn
Author(s) : Afdhel Aziz
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FB1 Disruptive Selling: A New Strategic Approach to Sales, Marketing and Customer Service
Author(s) : Patrick Maes
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FB1 Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions
Author(s) : Simon Bailey (
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FB1 The Gen Z Frequency: How Brands Tune In and Build Credibility
Author(s) : Gregg L. Witt
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FB1 Building Strong Brands
Author(s) : David Aaker
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FB1 Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
Author(s) : Malcolm McDonald
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FB1 The Power of Preeminence: High-Performance Principles to Accelerate Your Business and Career
Author(s) : Paul Rulkens
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FB1 Building a StoryBrand: Clarify Your Message So Customers Will Listen
Author(s) : Karen J Marchetti
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FB1 Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
Author(s) : Travis Wright
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FB1 The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
Author(s) : David Meerman Scott
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