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Title DMD1 Joe La Pompe:100 Visual Ideas, 1000 Great Ads
Edition
Call Number 659.1 POM p
ISBN/ISSN 978-3-89955-462-5
Author(s) Joe La Pompe
Maison Moderne
Subject(s) advertising design
symbol
Images
Visual Ideas
Classification 659.1 POM p
Series Title
GMD Text
Language English
Publisher Masion Moderne
Publishing Year 2012
Publishing Place Luxembourg
Collation 230 p. ; 30 cm
Abstract/Notes The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
Specific Detail Info How advertising recycles and hijacks world famous symbols and images
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