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This Software is Released Under GNU GPL License Version 3.

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The Winner in the Category of OSS

Title FB1 The Gen Z Frequency: How Brands Tune In and Build Credibility
Edition
Call Number 658.8 WIT g
ISBN/ISSN 9780749482480
Author(s) Gregg L. Witt
Subject(s)
Classification 658.8 WIT g
Series Title
GMD Text
Language English
Publisher kogan page
Publishing Year 2018
Publishing Place English
Collation 256 pages
Abstract/Notes
Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before. Staying tuned-in to this demographic's impatience, confidence and constantly evolving trends can be daunting for any marketer trying to keep up.

The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
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