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Title FD1 Fashion Worlds: Contemporary Retail Spaces
Edition
Call Number 746.920 GAL f
ISBN/ISSN 9783037681039
Author(s) Michelle Galindo
Subject(s)
Classification 746.920 GAL f
Series Title
GMD Text
Language English
Publisher Braun publishing
Publishing Year 2012
Publishing Place English
Collation 192 pages
Abstract/Notes Quality of design has been an indispensable component of successful sales strategies since time immemorial, and has only gained in importance in the age of internet sales. Retail shopping must be fun and passionately celebrated as an emotional experience. Since one trend chases the next, design must display sustainability and flexibility or precisely feature the current collection. Whether urban-casual, street-fashion, prêt-à-porter or haute-couture, the task is to provide the perfect stage for each fashion and to address the right target group. After a short historical essay, Fashion World shows how goods are successfully displayed today. The spectrum ranges from strident designer shops to elegant boutiques, to prestigious flagship stores. Every design in this book is tailored to its task.
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