| Title | FB1 Marketing Fashion Footwear: The Business of Shoes Required Reading Range |
| Edition | |
| Call Number | 685.31 GIB m |
| ISBN/ISSN | 9781472579317 |
| Author(s) | Tamsin McLaren |
| Subject(s) | |
| Classification | 685.31 GIB m |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Bloomsbury Visual Arts |
| Publishing Year | 2016 |
| Publishing Place | English |
| Collation | 240 pages |
| Abstract/Notes | This is a unique book in the array of marketing texts dealing with the fashion industry. It has academic rigour and is comprehensive both in its approach to the subject matter and also in terms of being an accessible read. -- Ruth Marciniak * Glasgow Caledonian University, UK * It is a welcome textbook that is needed as the footwear industry is increasingly becoming popular to study in. Especially from a marketing/ merchandising/ branding/ business approach with the design element being overpopulated. -- Jason McCarthy * Parsons Paris- The New School, EU * An excellent book on an under researched topic...it has great industry information and case studies -- Julie McColl * Glasgow Caledonian University, UK * This book is very needed as there is extreme interest in the footwear industry and no textbooks that address the industry in its entirety. Just being the first book to address the industry in this way is its strength. It also seems to be well thought out and very important information for people interested in the marketing and business side of footwear. -- Wevly Wilson * Parsons School of Design, US * |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
| Back To Previous |
Lasalle College JakartaLibrary Catalogue
Select Language
Simple Search
Advanced Search
License
This Software is Released Under GNU GPL License Version 3.
Awards
The Winner in the Category of OSS
