| Title | FB1 Statistics for Marketing and Consumer Research |
| Edition | |
| Call Number | 658.800 MAZ s |
| ISBN/ISSN | 978 - 1- 4129 - 1122 |
| Author(s) | Mario Mazzocchi |
| Subject(s) | Hypothesis testing Analysis of Variance |
| Classification | 658.800 MAZ s |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Sage Publications |
| Publishing Year | 2008 |
| Publishing Place | London |
| Collation | 412p ; 23.5 cm |
| Abstract/Notes | Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: - Sampling - Data management an statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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This Software is Released Under GNU GPL License Version 3.
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