FB1 Statistics for Marketing and Consumer Research

FB1 Statistics for Marketing and Consumer Research Mario Mazzocchi Primary Author mixed material bibliography London Sage Publications 2008 monographic en English 412p ; 23.5 cm Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: - Sampling - Data management an statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling Analysis of Variance Hypothesis testing 658.800 MAZ s978141291122 Lasalle College Jakarta Library Catalogue 658.800 MAZ s FB10109 Fashion Business 658.800 MAZ s 942 2013-09-11 10:25:03 2016-07-28 09:58:02 machine generated