an Introduction to Qualitative Methods Yuniya Kawamura Primary Author mixed material bibliography New York Oxford University Press 2011 monographic en English

Text

150 p ;24.5 cm This book is specifically devoted to qualitative research methods in fashion studies. It traces the history of fashion studies and provides readers with a guided introduction to the entire research process. It provides an overview of the key methodological approaches such as ethnography, semiology and object-based research and shows the student reader how "to do" research by combining theoretical and practical perspectives. Using case studies, the author outlines the major issues and methodological strategies that researchers employ, and examines the range of approaches in the field. Fashion, the author demonstrates, can be treated as a material object, an abstract idea, a social phenomenon, a system, a cultural value or an attitude among many other approaches. This book is a practical guide to those without prior experience in fashion research and, as such, it offers an ideal first text for students conducting research for the first time theory and practice ethnography research process 746.92 KAW d9781847885821 Lasalle College Jakarta Library Catalogue 746.92 KAW d FD10161 Fashion Design 746.92 KAW d 903 2013-04-24 11:23:18 2016-08-24 18:48:07 machine generated