| Title | FB1 Marketing Fashion, Second edition: Strategy, Branding and Promotion |
| Edition | 2nd ed. |
| Call Number | 658.82 POS m |
| ISBN/ISSN | 978-1780675664 |
| Author(s) | Harriet Posner |
| Subject(s) | |
| Classification | 658.82 POS m |
| Series Title | GMD | Text |
| Language | English |
| Publisher | laurence king |
| Publishing Year | 2005 |
| Publishing Place | England |
| Collation | |
| Abstract/Notes | Harriet Posner is Course Leader for fashion communication and promotion at Norwich University of the Arts, UK. After graduating from Central Saint Martins College of Art & Design in London, she established her own knitwear label selling in major stores worldwide. She has a wealth of experience as a fashion designer, retail buyer, and international consultant in fashion marketing and branding. Harriet is a passionate mentor of new and emerging talents in the fashion industry. |
| Specific Detail Info | |
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