Jochen Strähle Primary Author mixed material bibliography 2018 Springer wien 2018 monographic en English

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304 pages This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. 677.4 STR g9789811096181 Lasalle College Jakarta Library Catalogue 677.4 STR g FB10426 Fashion Business 677.4 STR g 2105 2023-02-03 09:45:41 2023-02-03 09:46:19 machine generated