Philip Kotler Primary Author mixed material bibliography English Pearson College Div 2013 monographic 15th Edition en English

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695 pages Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google. 745.4 KOT p9780133084047 Lasalle College Jakarta Library Catalogue 745.4 KOT p FB10401 Fashion Business 745.4 KOT p 2082 2023-01-31 10:58:01 2023-01-31 10:59:25 machine generated