FB1 Digital Marketing Strategy: An Integrated Approach to Online Marketing

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Title	FB1 Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edition
Call Number	658.8 KIN d
ISBN/ISSN	9780749484224
Author(s)	Simon Kingsnorth
Subject(s)
Classification	658.8 KIN d
Series Title
GMD	Text
Language	English
Publisher	kogan page
Publishing Year	2019
Publishing Place	English
Collation	384 pages
Abstract/Notes	Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
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