FB1 Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

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Title	FB1 Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions
Edition
Call Number	659.1 BAI b
ISBN/ISSN	9780749483098
Author(s)	Simon Bailey (
Subject(s)
Classification	659.1 BAI b
Series Title
GMD	Text
Language	English
Publisher	kogan page
Publishing Year	2019
Publishing Place	English
Collation	256 pages
Abstract/Notes	A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
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