FB1 Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)

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Title	FB1 Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)
Edition
Call Number	746.9 WIL d
ISBN/ISSN	9781522526971
Author(s)	Wilson Ozuem
Subject(s)
Classification	746.9 WIL d
Series Title
GMD	Text
Language	English
Publisher	IGI Global
Publishing Year	2017
Publishing Place	English
Collation	460 pages
Abstract/Notes	Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
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