FB1 Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)

FB1 Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services) Wilson Ozuem Primary Author mixed material bibliography English IGI Global 2017 monographic en English 460 pages Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology. 746.9 WIL d9781522526971 Lasalle College Jakarta Library Catalogue 746.9 WIL d FB10355 Fashion Business 746.9 WIL d 1913 2019-10-18 15:14:12 2019-10-18 15:15:04 machine generated