| Title | FD1 The Vetrosexual - Fashion's Most Important New Shopper |
| Edition | |
| Call Number | 659.157 AJI v |
| ISBN/ISSN | 9783659578472 |
| Author(s) | Laurence Ajimal |
| Subject(s) | |
| Classification | 659.157 AJI v |
| Series Title | GMD | Text |
| Language | English |
| Publisher | LAP LAMBERT Academic Publishing |
| Publishing Year | 2014 |
| Publishing Place | English |
| Collation | 204 pages |
| Abstract/Notes | This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the ‘Retrosexual’ and ‘Metrosexual’ profiles. It is established that this generation are instead part of a new profile - the ‘Vetrosexual’ - whose consumer behaviour has shifted from previous generations. |
| Specific Detail Info | |
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