Laurence Ajimal Primary Author mixed material bibliography English LAP LAMBERT Academic Publishing 2014 monographic en English

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204 pages This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the ‘Retrosexual’ and ‘Metrosexual’ profiles. It is established that this generation are instead part of a new profile - the ‘Vetrosexual’ - whose consumer behaviour has shifted from previous generations. 659.157 AJI v9783659578472 Lasalle College Jakarta Library Catalogue 659.157 AJI v FD10377 Fashion Design 659.157 AJI v 1808 2019-01-21 10:21:01 2019-01-21 10:21:44 machine generated