The Reference Guide to Symbols and Logotypes (Mini) Michael Evamy Primary Author mixed material bibliography English Laurence King Publishing 2015 monographic en English

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352 pages The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace. 745.66 EVA l9781780671802 Lasalle College Jakarta Library Catalogue 745.66 EVA l FB10308 Fashion Business 745.66 EVA l 1757 2018-05-18 10:49:38 2018-05-18 10:50:11 machine generated