Behind the Scenes of the Global Fashion Industry (Dress, Body, Culture) Jenny Lantz Primary Author mixed material bibliography English Bloomsbury Academic 2016 monographic en English

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256 pages Jenny Lantz captures the current moment in trends and those who make trends happen. Her research involves interviews and lively narrative that synthesizes and brings to the fore those significant issues related to the fashion industry. A must-read for anyone who wants to be informed about fashion trends! * Marilyn DeLong, Professor of Apparel Studies at University of Minnesota, USA * An informed critique of a rapidly evolving field, this book explores the significance of trends in the shifting landscape of global fashion. Lantz uses case studies and draws on interviews with key tastemakers (forecasters, critics, stylists, buyers) to construct a detailed review of current practice in the identification and dissemination of trends. * Philip Clarke, Senior Lecturer in Fashion, Communication and Styling at Middlesex University London, UK * With a focus on trends as an organizing principle, Lantz presents an objective sociological perspective of the ever changing and increasingly complex global fashion industry. A comprehensive insight into the history and process of fashion forecasting with a wide reaching overview of the fashion system, based on extensive research, alongside interviews and insights from key fashion industry experts across all market sectors. * Tiffany Smith, Senior Lecturer in Fashion at Arts University Bournemouth, UK * 338.4 JEN t9781474259781 Lasalle College Jakarta Library Catalogue 338.4 JEN t FB10305 Fashion Business 338.4 JEN t 1754 2018-05-18 10:39:01 2018-05-18 10:39:35 machine generated