Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it Dan Croxen John Primary Author mixed material bibliography English kogan page 2017 monographic en English

Text

256 pages "Whether you want to attract the best people to your site, test a variety of user interactions or simply want to sell more, this book is the step-by-step guide to increasing revenue, lowering costs and improving customer satisfaction. It's not just a good read, it's a handbook. Keep it on your desk." (Jim Sterne, Founder, eMetrics Summit Board Chair, Digital Analytics Association) "A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs." (John Donnellan, Director, E-Commerce EMEA, Canon Europe) "The ultimate how-to guide and prescribed reading for anyone wanting to be top of their game." (Manuel Koser, Co-Founder & MD, Silvertree Internet Holdings) "At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail." (Dr. Dave Chaffey, CEO, SmartInsights.com) "Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth. We live and breath CRO at Qualaroo and this is just the kind of guide I'd want all of our team and customers to read." (Brad Wittwer, CEO, Qualaroo) "Highly recommended for anyone who's looking to optimize their online store." (Paras Chopra, Founder & CEO, VWO) 658.72 JOH c9780749475383 Lasalle College Jakarta Library Catalogue 658.72 JOH c FB10304 Fashion Business 658.72 JOH c 1753 2018-05-18 10:35:40 2018-05-18 10:36:28 machine generated