| Title | FB1 Brand Management Strategies: Luxury and Mass Markets |
| Edition | |
| Call Number | 658.8 WIL b |
| ISBN/ISSN | 9781501306679 |
| Author(s) | William D'Arienzo |
| Subject(s) | |
| Classification | 658.8 WIL b |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Fairchild Books & Visuals |
| Publishing Year | 2016 |
| Publishing Place | English |
| Collation | 384 pages |
| Abstract/Notes | "If I had the book prior to our launch, the road would have been easier to navigate! I heartily recommend you read it for global strategies, brand engagement and why the customer matters." - Francois Dossa, CEO, Nissan Brazil "Brand Management Strategies: Luxury and Mass Markets by William D'Arienzo is one of the most interesting and informative books on branding I have read. From paper marketing to digital brand thinking, it's all here, in one place." - Richard Shapiro, Founder and President, The Center for Client Retention "Professor D’Arienzo provides a comprehensive up-to-the-moment guided tour of the critical elements essential to brand management success in today’s digitally-driven reality. The carefully chosen “Brandstorming” examples provided throughout masterfully bring the key insights to life. ...they provide the sort of true ’aha!’ moments… that define a must-read." - Larry DeParis, President, The Retail Marketing Society "Bill has developed a matrix that is a smart guideline for all brand leaders, large or small, who are looking to connect with their core customers and develop sustainable relationships. A must read." - Robin Lewis, CEO/Founder, The Robin Report, Author, The New Rules of Retail "Brand Management Strategies: Luxury And Mass Markets is encyclopedic. If you care about managing a brand or want to learn about it, the topics you want are in this book." - Richard Kestenbaum, Partner, Triangle Capital "The author’s experience, both in industry and in teaching, is a strength of this book. Many books are written from only one of these perspectives and are missing key elements to make it both teachable and industry applicable." - Melissa Abner, University of Central Missouri, US |
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