| Title | FB1 Fashion Entrepreneur: Starting Your Own Fashion Business |
| Edition | |
| Call Number | 658.1 BUR f |
| ISBN/ISSN | 9780987668318 |
| Author(s) | Sandra Burke |
| Subject(s) | |
| Classification | 658.1 BUR f |
| Series Title | 176 pages | GMD | Text |
| Language | English |
| Publisher | Burke Publishing |
| Publishing Year | 2013 |
| Publishing Place | English |
| Collation | |
| Abstract/Notes | FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. (Burke, Sandra) |
| Specific Detail Info | |
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