Starting Your Own Fashion Business Sandra Burke Primary Author mixed material bibliography English Burke Publishing 2013 monographic en English

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FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. (Burke, Sandra) 658.1 BUR f9780987668318 Lasalle College Jakarta Library Catalogue 658.1 BUR f FB10285 Fashion Business 658.1 BUR f 1712 2018-01-13 16:51:47 2018-01-13 16:53:12 machine generated