FB1 The Why of the Buy: Consumer Behavior and Fashion Marketing

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Title	FB1 The Why of the Buy: Consumer Behavior and Fashion Marketing
Edition
Call Number	746.9 MIN w
ISBN/ISSN	9781609018986
Author(s)	Patricia Mink Rath
Subject(s)
Classification	746.9 MIN w
Series Title
GMD	Text
Language	English
Publisher	Fairchild Books & Visuals
Publishing Year	2014
Publishing Place	English
Collation	480 pages
Abstract/Notes	Patricia Mink Rath is a consultant in fashion, marketing education, and consumer behavior. She is the author of a number of college texts and has taught courses such as Introduction to Fashion Merchandising, Retail Management, Buying, and Consumer Behavior. Her professional experience in fashion includes management in retailing and wholesaling in Boston, Chicago, and San Francisco. Stefani Bay, M.A. is an Associate Professor at The Illinois Institute of Art-Chicago, USA, where she teaches Global Marketing and Entrepreneurship. She is co-author of The Why of the Buy and In an Influential Fashion: An Encyclopedia of 19th & 20th Century Designers and Retailers Who Transformed Dress (Greenwood Publishing). Her background includes the 10-year ownership and operation of a chain of retail stores and multi-level marketing company as well as an engagement as Director of Public Relations for several well-known restaurant chains.
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