Consumer Behavior and Fashion Marketing Patricia Mink Rath Primary Author mixed material bibliography English Fairchild Books & Visuals 2014 monographic en English

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480 pages Patricia Mink Rath is a consultant in fashion, marketing education, and consumer behavior. She is the author of a number of college texts and has taught courses such as Introduction to Fashion Merchandising, Retail Management, Buying, and Consumer Behavior. Her professional experience in fashion includes management in retailing and wholesaling in Boston, Chicago, and San Francisco. Stefani Bay, M.A. is an Associate Professor at The Illinois Institute of Art-Chicago, USA, where she teaches Global Marketing and Entrepreneurship. She is co-author of The Why of the Buy and In an Influential Fashion: An Encyclopedia of 19th & 20th Century Designers and Retailers Who Transformed Dress (Greenwood Publishing). Her background includes the 10-year ownership and operation of a chain of retail stores and multi-level marketing company as well as an engagement as Director of Public Relations for several well-known restaurant chains. 746.9 MIN w9781609018986 Lasalle College Jakarta Library Catalogue 746.9 MIN w FB10284 Fashion Business 746.9 MIN w 1706 2018-01-13 15:39:02 2018-01-13 15:40:09 machine generated