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<namePart>Kathryn McKelvey</namePart>
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<publisher>Wiley-Blackwell</publisher>
<dateIssued>2008</dateIssued>
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<edition>1st Edition</edition>
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<note>Kathryn McKelvey is a Reader in the School of Design at Northumbria University. She teaches visual communication, graphics and interactive media but fashion remains the key area for her own research. She worked in the fashion forecasting industry in New York, as an illustrator/designer, before commencing an academic career.


Janine Munslow is Head of Fashion at Northumbria University. She teaches Fashion Marketing - product development and promotion. Previously she worked as a fashion and textile designer in London before setting up her own design label partnership, Guerrilla Farm, wholesaling in Europe, USA and the Far East and with established retailing outlets in London.</note>
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