FB1 The Native Advertising Advantage:

FB1 The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth Mike Smith Primary Author mixed material bibliography English McGraw-Hill Education 2017 monographic id Indonesia Mike Smith is Senior Vice-President of Revenue Platforms and Operations for Hearst Magazines Digital Media and Senior Vice-President of Advertising Platforms for Hearst's Core Audience. He is responsible for digital media revenue platforms, including the company’s programmatic sales engineering efforts through the Hearst Exchange, which is the company’s auction system for selling advertising on its hundreds of websites. His previous book Targeted was named one of the “Top 6 Business Books to Read” by Inc.com and won the Axiom Gold Metal Award for best advertising/marketing book for 2015. 659.1 SMI n9781259835681 Lasalle College Jakarta Library Catalogue 659.1 SMI n FB10265 Fashion Business 659.1 SMI n 1686 2018-01-13 10:40:33 2018-01-13 10:41:06 machine generated