| Title | FB1 The Referral Engine: Teaching Your Business to Market Itself |
| Edition | |
| Call Number | 658.8 JAN r |
| ISBN/ISSN | 9781591844426 |
| Author(s) | John Jantsch |
| Subject(s) | |
| Classification | 658.8 JAN r |
| Series Title | GMD | Text |
| Language | Indonesia |
| Publisher | Portfolio |
| Publishing Year | 2010 |
| Publishing Place | English |
| Collation | 256 pages |
| Abstract/Notes | The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
| Back To Previous |
Lasalle College JakartaLibrary Catalogue
Select Language
Simple Search
Advanced Search
License
This Software is Released Under GNU GPL License Version 3.
Awards
The Winner in the Category of OSS
