The Business of Shoes Required Reading Range Tamsin McLaren Primary Author mixed material bibliography English Bloomsbury Visual Arts 2016 monographic en English

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240 pages This is a unique book in the array of marketing texts dealing with the fashion industry. It has academic rigour and is comprehensive both in its approach to the subject matter and also in terms of being an accessible read. -- Ruth Marciniak * Glasgow Caledonian University, UK * It is a welcome textbook that is needed as the footwear industry is increasingly becoming popular to study in. Especially from a marketing/ merchandising/ branding/ business approach with the design element being overpopulated. -- Jason McCarthy * Parsons Paris- The New School, EU * An excellent book on an under researched topic...it has great industry information and case studies -- Julie McColl * Glasgow Caledonian University, UK * This book is very needed as there is extreme interest in the footwear industry and no textbooks that address the industry in its entirety. Just being the first book to address the industry in this way is its strength. It also seems to be well thought out and very important information for people interested in the marketing and business side of footwear. -- Wevly Wilson * Parsons School of Design, US * 685.31 GIB m9781472579317 Lasalle College Jakarta Library Catalogue 685.31 GIB m FB10263 Fashion Business 685.31 GIB m 1684 2018-01-13 09:41:38 2018-01-13 09:43:32 machine generated