| Title | FD1 Fashion Promotion in Practice (Required Reading Range) |
| Edition | |
| Call Number | 659.19 COP f |
| ISBN/ISSN | 9781472568922 |
| Author(s) | Jon Cope |
| Subject(s) | |
| Classification | 659.19 COP f |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Fairchild Books & Visuals |
| Publishing Year | 2016 |
| Publishing Place | English |
| Collation | 216 pages |
| Abstract/Notes | Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry. |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
| Back To Previous |
Lasalle College JakartaLibrary Catalogue
Select Language
Simple Search
Advanced Search
License
This Software is Released Under GNU GPL License Version 3.
Awards
The Winner in the Category of OSS
