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Title FD1 Sixties Fashion: From Less is More to Youthquake
Edition 1st Edition
Call Number 746.92 WAL s
ISBN/ISSN 9780500516935
Author(s) Jonathan Walford
Subject(s)
Classification 746.92 WAL s
Series Title
GMD Text
Language English
Publisher thames & hudson
Publishing Year 2013
Publishing Place English
Collation 208 pages
Abstract/Notes In the 1960s, fashion changed dramatically. At the end of the 1950s, Yves Saint Laurent was starting to look for new ways to define the female form; by the 1970s, styles, markets, materials, demographics, inspirations, and the very definition of fashion had been utterly transformed.
Richly illustrated with contemporary imagery, including fashion shots, advertising, and magazine features, this is an essential sourcebook. The story begins with the new internationalism that changed the fashion landscape as New York, San Francisco, Florence, London, Madrid, Rome, and Hong Kong challenged the dominance of Paris haute couture.

The younger generation’s demand for informal but stylish clothes led to an explosion of fast-moving, ready-to-wear styles and a new boutique culture. Diana Vreeland’s coinage for this unprecedented shift in fashion was “Youthquake.” The concept of “less is more” had its ultimate expression in the miniskirt: for the first time in history the hemline traveled far above the knee. An era of self-conscious modernity was inspired by a space-age future that embraced new looks and materials, while counterculture styles―Mexican sandals and sarapes, hand-crafted jewelry, Indian robes―emphasized the natural over the artificial.
306 illustrations, 176 in color
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