| Title | FB1 Brand/Story: Cases and Explorations in Fashion Branding |
| Edition | |
| Call Number | 746.9 JOS b |
| ISBN/ISSN | 9781501300028 |
| Author(s) | Joseph H. Hancock |
| Subject(s) | |
| Classification | 746.9 JOS b |
| Series Title | GMD | Text |
| Language | Indonesia |
| Publisher | Fairchild Books & Visuals |
| Publishing Year | 2016 |
| Publishing Place | English |
| Collation | 240 pages |
| Abstract/Notes | Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. |
| Specific Detail Info | |
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| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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