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Title FB1 Successful Business Models in the Fashion Retail Industry. Strategic Audit of H&m Compared to Zara
Edition
Call Number 658.87 PAH s
ISBN/ISSN 9783640303304
Author(s) Nadine Pahl
Subject(s)
Classification 658.87 PAH s
Series Title
GMD Text
Language English
Publisher GRIN Verlag
Publishing Year 2013
Publishing Place English
Collation 68 pages
Abstract/Notes Scholarly Research Paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders.
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