FB1 Successful Business Models in the Fashion Retail Industry. Strategic Audit of H&m Compared to Zara

FB1 Successful Business Models in the Fashion Retail Industry. Strategic Audit of H&m Compared to Zara Nadine Pahl Primary Author mixed material bibliography English GRIN Verlag 2013 monographic en English 68 pages Scholarly Research Paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders. 658.87 PAH s9783640303304 Lasalle College Jakarta Library Catalogue 658.87 PAH s FB10237 Fashion Business 658.87 PAH s 1573 2017-05-10 20:51:12 2017-05-10 20:51:49 machine generated