Analysis and Forecasting Understanding Fashion Eundeok Kim Primary Author mixed material bibliography English Bloomsbury Academic 2011 monographic en English

Text

192 pages This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. 659.157 KIM f9781847882936 Lasalle College Jakarta Library Catalogue 659.157 KIM f FB10236 Fashion Business 659.157 KIM f 1572 2017-05-10 20:47:51 2018-07-30 13:22:09 machine generated