Leif Holmvall Primary Author mixed material bibliography English Export Pro 2016 monographic en English

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440 pages Export & Import - Winning in the Global Marketplace is a practical handbook for how to conduct international business. Each chapter has a complementary You-Tube video introduction. The book suits the person who is new to international business and representatives of business organizations who want to improve their skills for a more advanced professional approach. The author takes the reader step by step through topics such as culture, women in international business, researching market information, finding and activating a foreign representative, setting up distribution channels, export pricing, shipping, how to get paid, dealing with different currencies, adapting products/services, sales material and your organization to new markets, legalities, staff training and much more. The book finishes with overviews of the future of the world economy and technology as they influence international business. 658.84 HOL e9780968114810 Lasalle College Jakarta Library Catalogue 658.84 HOL e FB10235 Fashion Business 658.84 HOL e 1571 2017-05-10 20:42:09 2017-05-10 20:43:42 machine generated