| Title | FB1 Fashion Promotion in Practice |
| Edition | |
| Call Number | 659.19 COP f |
| ISBN/ISSN | 9781472568922 |
| Author(s) | Jon Cope |
| Subject(s) | |
| Classification | 659.19 COP f |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Fairchild Books & Visuals |
| Publishing Year | 2016 |
| Publishing Place | English |
| Collation | 216 pages |
| Abstract/Notes | Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. |
| Specific Detail Info | |
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This Software is Released Under GNU GPL License Version 3.
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