| Title | FB1 International Marketing international student version |
| Edition | Sixth Edition |
| Call Number | 658.84 KOT i |
| ISBN/ISSN | 9781118830284 |
| Author(s) | MASAAKI KOTABE |
| Subject(s) | |
| Classification | 658.84 KOT i |
| Series Title | GMD | Text |
| Language | Indonesia |
| Publisher | John Wiley |
| Publishing Year | 2014 |
| Publishing Place | singapore |
| Collation | 595 Pages |
| Abstract/Notes | Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries. |
| Specific Detail Info | |
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