MASAAKI KOTABE Primary Author mixed material bibliography singapore John Wiley 2014 monographic Sixth Edition id Indonesia

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595 Pages Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries. 658.84 KOT i9781118830284 Lasalle College Jakarta Library Catalogue 658.84 KOT i FB10224 Fashion Business 658.84 KOT i 1560 2017-05-10 19:45:30 2017-05-10 19:47:37 machine generated