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<publisher>Entrepreneur Press</publisher>
<dateIssued>2008</dateIssued>
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<note>The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today&rsquo;s ultimate marketing weapon&mdash;the Internet. Learn how to use the internet Guerrilla style.</note>
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<physicalLocation>Lasalle College Jakarta Library Catalogue</physicalLocation>
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<sublocation>Fashion Business</sublocation>
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