FD1 Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

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Title	FD1 Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication
Edition
Call Number	646.3 MOO b
ISBN/ISSN	9782940411870
Author(s)	Moore, Gwyneth
Subject(s)
Classification	646.3 MOO b
Series Title
GMD	Text
Language	Indonesia
Publisher	AVA publishing
Publishing Year	2016
Publishing Place	English
Collation	184 Pages
Abstract/Notes	"Fashion Promotion" is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, "Fashion Promotion "guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
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