Fashion Promotion: Building a Brand Through Marketing and Communication Moore, Gwyneth Primary Author mixed material bibliography English AVA publishing 2016 monographic id Indonesia

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184 Pages "Fashion Promotion" is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, "Fashion Promotion "guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. 646.3 MOO b9782940411870 Lasalle College Jakarta Library Catalogue 646.3 MOO b FD10010 Fashion Design 646.3 MOO b 1444 2016-08-16 09:30:48 2016-08-16 09:50:08 machine generated