| Title | FB1 Private Label Strategy: How to Meet the Store Brand Challenge |
| Edition | |
| Call Number | 658.827 KUM p |
| ISBN/ISSN | 9781422101674 |
| Author(s) | Kumar, Nirmalya |
| Subject(s) | |
| Classification | 658.827 KUM p |
| Series Title | GMD | Text |
| Language | Indonesia |
| Publisher | Harvard Business School Press |
| Publishing Year | 2016 |
| Publishing Place | English |
| Collation | 288 Pages |
| Abstract/Notes | As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This text enables managers to navigate profitably in this radically altered landscape. |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
| Back To Previous |
Lasalle College JakartaLibrary Catalogue
Select Language
Simple Search
Advanced Search
License
This Software is Released Under GNU GPL License Version 3.
Awards
The Winner in the Category of OSS
