How to Meet the Store Brand Challenge Kumar, Nirmalya Primary Author mixed material bibliography English Harvard Business School Press 2016 monographic id Indonesia

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288 Pages As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This text enables managers to navigate profitably in this radically altered landscape. 658.827 KUM p9781422101674 Lasalle College Jakarta Library Catalogue 658.827 KUM p FB10048 Fashion Business 658.827 KUM p 1407 2016-04-11 15:37:40 2016-07-23 14:06:28 machine generated