Ideas and Techniques from the World's Best Campaigns Pricken, Mario Primary Author mixed material bibliography singapore thames & hudson 2016 monographic en English

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255 Pages Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 659.1 HUD c9780500287330 Lasalle College Jakarta Library Catalogue 659.1 HUD c DMD10228 Digital Multimedia Design 659.1 HUD c 1389 2016-04-06 16:12:54 2016-06-16 08:41:22 machine generated