Jerome Katz Primary Author Richard Business Primary Author mixed material bibliography New York McGrawHill 2014 monographic 4th en English

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726p ; 27.5cm Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start. Entrepreneurial Small Business 658.1 KAT e9781259060618 Lasalle College Jakarta Library Catalogue 658.1 KAT e FB10144 Fashion Business 658.1 KAT e 1120 2014-09-24 09:45:16 2016-07-30 09:55:20 machine generated