| Title | FB1 Consumer Culture Modernity and Identity |
| Edition | |
| Call Number | 306.3 MAT c |
| ISBN/ISSN | 978-81-321-1127-6 |
| Author(s) | Nita Mathur |
| Subject(s) | Lifestyle choise and contruction of modern identit global market |
| Classification | 306.3 MAT c |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Sage Publications |
| Publishing Year | 2014 |
| Publishing Place | USA |
| Collation | 399p ; 22.5 cm |
| Abstract/Notes | Review A useful addition to the shelf of both the preacher and practitioner of marketing management...written by scholars are experientially familiar with, and hence, authentic in the subject.... The variety of themes on consumer culture as the common and central issue brings ample credit to the editor’s sourcing skills. |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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