FB1 Writing for the Fashion Business ; Bloomsbury

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Title	FB1 Writing for the Fashion Business ; Bloomsbury
Edition
Call Number	650.1 SWA w
ISBN/ISSN	978-156367-439-6
Author(s)	Kristen K. Swanson Judith c
Subject(s)	Bridging the gap between core writing classes which focus on general writing techniques, and hig
Classification	650.1 SWA w
Series Title
GMD	Text
Language	English
Publisher	fakultas film dan seni IKJ
Publishing Year	2008
Publishing Place	New York
Collation	604p ; 23cm
Abstract/Notes	Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide
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