Kristen K. Swanson Primary Author Judith c Primary Author mixed material bibliography New York fakultas film dan seni IKJ 2008 monographic en English

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604p ; 23cm Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide which focus on general writing techniques, and hig Bridging the gap between core writing classes 650.1 SWA w9781563674396 Lasalle College Jakarta Library Catalogue 650.1 SWA w FB10122 Fashion Business 650.1 SWA w 1106 2014-08-15 11:14:59 2016-07-28 13:25:08 machine generated