| Title | FB1 Brand Story: Ralpha,Vera,Johnny,Billy, And Other Adventures In Fashion Branding |
| Edition | |
| Call Number | 658.827 HAN b |
| ISBN/ISSN | 978-1-56367-622-2 |
| Author(s) | Joseph Hancock |
| Subject(s) | This book presents students and scholars with a be |
| Classification | 658.827 HAN b |
| Series Title | GMD | Text |
| Language | English |
| Publisher | fakultas film dan seni IKJ |
| Publishing Year | 2009 |
| Publishing Place | New York |
| Collation | 216p ; 23cm |
| Abstract/Notes | Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style. It will include the history of fashion brands, the culture of fashion brands, chapters devoted to specific fashion brands, and the future of fashion brands. One of the author\'s goals of this text was not to place judgment on the fashion brands presented, but let you moderate for yourself. While, there are opinions about certain brands, you will have one too. And that is great! All the fashion companies, interviewees, and editors who participated in the writing of this book encourage the readers to visit websites, sign-up for their mailing lists and of course visit stores. \"Go outside!\" Features: -- Interviews with established fashion branding leaders, as well as \"up and coming\" individuals -- Coverage of \"high\" and \"trendy\" fashion brands like Johnny Cupcakes, Dante Beatrix, billy blues will appeal to student interest -- Illustrated with art from designers, retailers, and manufacturers covered in the text -- Instructor\'s Guide includes suggested projects and pertinent news items-- Powerpoint Presentation |
| Specific Detail Info | ralpha,vera,johnny,billy, and other adventures in fashion branding |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
| Back To Previous |
Lasalle College JakartaLibrary Catalogue
Select Language
Simple Search
Advanced Search
License
This Software is Released Under GNU GPL License Version 3.
Awards
The Winner in the Category of OSS
